Madonna daughter turns a model

The 19-year-old, who has spent much of her life shying away from the public eye, agreed to take part in McCartney's latest campaign for her new perfume, Pop, because she approved of the message it was sending.

The campaign, which promotes self-acceptance and positive mutual support, is a conscious counterbalance to the potentially negative world of social media. Grimes, Kenya Kinski-Jones and Amanda Stenberg's involvement was announced previously.

“I go through this struggle myself, [where] women’s bodies have been made so public that everyone feels like they need to comment,” Leon told Vogue of the resonance she felt with Pop's be-true-to-yourself message of individuality. "I love when someone doesn’t pretend to be someone they are not," she added.

As news of her daughter's first foray into modeling broke, excited mom Madonna took to Instagram to share the first photograph to emerge from the campaign—a picture of Lourdes sporting lilac hair, a behind-the-scenes snap from the shoot."I miss this Beautiful Girl!" the excited Material Girl, 57, captioned the photograph. "Looking forward to seeing her very soon "MODEL". She's not going on castings for runway shows or shoots. A
famous designer, likely friends with her mom, who likes Lourdes and
maybe likes her personal style, thought she would be a good
representation of her new campaign and asked her to model. I don't get the
impression she thinks she's going to be going out there to be the next
big supermodel. "MODEL". She's not going on castings for runway shows or shoots. A
famous designer, likely friends with her mom, who likes Lourdes and
maybe likes her personal style, thought she would be a good
representation of her new campaign and asked her to model. I don't get the
impression she thinks she's going to be going out there to be the next
big supermodel.